Membership is cooking thanks to marketing and new clubs
No one can join Rotary without visiting a club three times, so this year we used our “Go Public With Rotary” theme, which shifted our marketing focus and encouraged visitors to attend.
The idea was to not just have Rotary events that were open to the public, but instead host public events sponsored by Rotary. This was a small change in the wording, but a big shift in results. The idea is to use special events to attract people to Rotary and then get them interested in joining.
Our Meet the Governor Night on June 29 had an impressive 165 attendees, some of them non-Rotarians. Ten of our 52 clubs had over 100 people come to their annual Governor visit. The Livingston Sunrise Governor visit had 170 people attend. Over 100 were potential Rotarians.
Our District Conference in May enjoyed attendees from Indiana, Tennessee, and Great Britain. See the fun pics on our District Facebook page, which by the way, grew 10% this year.
D6380 hasn’t started a new club since 2012, but we’ve seeded four new clubs this year.
Southfield Area Rotary has chartered thanks to the hard work of Vice Governor, Jim Gilmore (Livingston Sunrise) and Brandon Marsh (Ann Arbor). District Governor Nominee, Jane McManus, worked with Brighton to form a satellite club.
Gerry Jackson (Davisburg) is formalizing an E-club for motorcycling Rotarians. President Scott Menzel (Ypsilanti), has announced the formation of a Rotaract Club at Eastern Michigan University.
Membership Chair, Rhonda Panczyk (Rochester), will announce our year-end membership gain after June 30.